As we look to the future, we remain rooted in our tradition but with an eye toward innovation.
Homestyle Bake is excited to introduce our new packaging, which will enhance the look and feel of our products on shelves while maintaining the familiar elements that have become a hallmark of our brand—the logo, wheat sheaf, rolling hills of Toowoomba and our signature colours will remain, honouring our heritage even as we evolve.
The philosophies established by Vyv Pascoe and Kerry Pughe in 1989 focused on integrity in trade and excellence in supply. These guiding principles laid the foundation for Homestyle Bake’s long-standing success and are still integral to how we operate today. Over the years, these values have earned us a respected reputation among customers and suppliers alike.
Locals Supporting Locals
At Homestyle Bake, we believe in the power of local. Our dedication to supporting local ensures that our ingredients are as fresh as they are sustainable and the services, we engage support the local communities in which we operate. From the wheat fields of Queensland to the ovens of our bakery, we are proud to craft bread locally and deliver fresh throughout Southeast Queensland.
The story behind our current logo dates to the early 2000s, a time when Motorola flip phones were just hitting the market, burned CDs were the go-to for music, and car CD players and the original Xbox were all the rage.
The logo emulates a loaf of bread coming out of the oven. A practice our amazing production team engages in 7 days a week. The colours were carefully selected by our team for their vibrant, eye-catching appeal, creating a striking contrast that highlights our products beautifully.
Our tagline ‘Country Goodness Naturally’ – is inspired by our roots in Toowoomba, a region known for its rich agricultural heritage. It reflects our commitment to using locally sourced, ingredients wherever possible and delivering wholesome, authentic products that embody the values of country living.
The journey from 1989 to today has been one of growth, dedication, and passion. As we continue to serve families across Queensland, we remain committed to delivering the same quality, locally sourced products that have been the foundation of our success for decades.
Here’s to many more years of Homestyle goodness!
